Super Success Formula

Most com­pa­nies have adver­tis­ing and pro­mo­tion bud­gets. It’s almost impos­si­ble to run a busi­ness with­out one!

But what if you could use a crys­tal ball that would give you almost imme­di­ate feed­back on the suc­cess or fail­ure of your pro­mo­tional cam­paigns? Can you image the increased prof­its you might real­ize, if you could con­fi­dently elim­i­nate those areas that under­per­formed, while con­cen­trat­ing on those that were over­whelm­ingly superior?

Imag­ine if you could know for cer­tain which head­line on your web site cre­ated more opt-ins? Wouldn’t you like to know which email sub­ject line caused more peo­ple to click through to your web site?

Ad track­ing can do exactly that. But it can do much more! Below are 10 rea­sons you should be using ad tracking:

1. Learn the true cost of your Inter­net adver­tis­ing. Ad track­ing elim­i­nates bud­getary guess­work because you’ll have sta­tis­tics such as cost-per-click and clicks-to-sale. This infor­ma­tion will allow you to drill down and find the real and total cost of your online advertising.

As an exam­ple, let’s say you are doing pay-per-click adver­tis­ing and ban­ner adver­tis­ing. Let’s fur­ther assume that your cost-per-click is much higher than your cost-per-impression. Before you throw up your hands try­ing to com­pare apples and oranges, be aware that a good ad track­ing pro­gram, like Hyper­tracker, can allow you to com­pare dis­parate medi­ums with ease.

2. Keep only those ads proven to be the most prof­itable and elim­i­nate the oth­ers. Ad track­ing can show you which ads to elim­i­nate imme­di­ately (the obvi­ous losers that are cost­ing you real money for NO results!), but it can also show you the most pro­duc­tive chan­nels. After all, wouldn’t you rather trade a 1% ROI for a 20% ROI (return on investment)?

3. Ver­ify the best tar­get mar­ket or niche for your prod­uct. Ad track­ing can also be used to track things like sub­scribers. Try­ing to decide the best niche for your prod­ucts? Pro­mote your opt-in list to two poten­tial niches and you’ll quickly see if one is a bet­ter poten­tial mar­ket than the other based on the per­cent­age of new sub­scribers. Can you imag­ine the time and money this will save you?

4. Com­pare the ROI on var­i­ous free pro­mo­tion meth­ods to deter­mine which pro­vides the high­est return. Many times, a mar­ket­ing mix is based on time vs. money. And, if you’re rel­a­tively new to the busi­ness world, or have a small mar­ket­ing bud­get, rolling up your sleeves and doing some exper­i­men­ta­tion is a great way to build a sub­scriber list, prospects and sales! But many free meth­ods are time-wasters that pro­vide lit­tle in return for the hours spent.

Ad track­ing is a great way to tell if forums, arti­cles, social net­work­ing, traf­fic exchanges, search engine opti­miza­tion (SEO) or hun­dreds of other “free” meth­ods work. Pick a few and use an ad track­ing sys­tem like Hyper­tracker to com­pare the clicks all the way to sales attrib­uted to each method. Soon you’ll only be spend­ing your time in areas that you know are effective!

5. Deter­mine how much traf­fic your ads are bring­ing to you. Sure, you can check raw server logs to learn whether your traf­fic has increased over time. But ad track­ing lasers down to pin­point exactly where that click orig­i­nated. And it can fur­ther drill down to tell you how many sales resulted from those clicks!

6. Fine-tune your ads. Should I change my head­line? Is red more effec­tive than blue? Should I use a header graphic? Audio? Video? Pro­fes­sional mar­keters know that what works for one prod­uct or com­pany may not work the same for another. The only way to find out is to test.

Ad track­ing allows you to set up alter­nate track­ing links, so you can split-test head­line, col­ors, audio, video and more. Know for cer­tain which ele­ment increases sub­scribers, refer­rals, leads and sales!

7. Develop a list of your most prof­itable prod­ucts or affil­i­ate pro­grams. If you knew for cer­tain that Prod­uct A out-produced Prod­uct B by a fac­tor of 30, would that be of inter­est to you? Of course it would! Ad track­ing boils all these sta­tis­tics down to easy-to-understand infor­ma­tion that will allow you to make smarter busi­ness deci­sions. You’ll quickly see which prod­ucts or ser­vices are duds, and should be eliminated.

8. Test prod­uct price points. Not sure which price point will return the high­est rev­enue to you? Use ad track­ing to test them! By assign­ing dif­fer­ent track­ing links to each price (sug­ges­tion: not to exceed 3), you’ll quickly learn which price point is likely to pro­duce the high­est income. (Remem­ber, the high­est sales don’t nec­es­sar­ily trans­late into the high­est income!) Take the guess­work out of prod­uct pricing!

9. Track the entire lifes­pan of a cam­paign. It is com­mon knowl­edge that there are four stages to a product’s life: intro­duc­tion, growth, matu­rity and decline. This same the­ory holds true in adver­tis­ing and pro­mo­tional meth­ods and it cor­re­lates to dimin­ish­ing returns.

You’ve prob­a­bly noticed how com­mer­cials change and evolve over time. The Coke com­mer­cial enti­tled “I’d Like to Teach the World to Sing” was tremen­dously pop­u­lar decades ago, and was attrib­uted to a large increase in the sales of this soda. But increased expo­sure over a long period of time cre­ates an “adver­tis­ing life cycle” known as “dimin­ish­ing returns”. To pro­tect prof­its, it is crit­i­cal that mar­ket­ing knows when that com­mer­cial goes through the first three stages and its effec­tive­ness is about to pro­duce dimin­ish­ing returns.

Now you can do the same…without the million-dollar bud­get. By track­ing your cam­paigns and com­par­ing the results over time, you’ll see whether they are still pro­duc­ing, or enter­ing the decline phase. By being aware of the signs of dimin­ish­ing returns, you can imme­di­ately redi­rect your efforts from the declin­ing cam­paign to one pro­duc­ing solid (and, hope­fully, grow­ing!) results.

10. Com­pare online and offline pro­mo­tional meth­ods. It should be made crys­tal clear that online ad track­ing is not restricted to online adver­tis­ing meth­ods. Your track­ing codes can be used in news­pa­per adver­tis­ing, busi­ness cards, mag­a­zines, direct mail cam­paigns, and more.

By pro­vid­ing sta­tis­tics on both online and offline mar­ket­ing meth­ods, you can com­pare the effec­tive­ness of online vs. offline mar­ket­ing in gen­eral, to deter­mine which pro­duces the high­est ROI to you. You’ll also be able to fine-tune the meth­ods you use to move your offline prospects to your online assets. For instance, do they respond more to a free report offered online or a 30-minute webi­nar? Will they be more likely to add their name to your email list if you offer a dis­count coupon or a contest?

As you can see, there are a mul­ti­tude of rea­sons to incor­po­rate an ad tracker, like Hyper­tracker, into your mar­ket­ing efforts. Although this list is far from com­plete, I hope it will give you a start­ing point to develop your own track­ing cri­te­ria. By track­ing this kind of infor­ma­tion, you’ll soon be mak­ing more informed deci­sions that will pos­i­tively affect your bud­get – and your bot­tom line.

Edding­ton Pin­dura, CEO of Super Suc­cess For­mula, is an inter­net mar­ket­ing coach/mentor. Edding­ton teaches aspir­ing entre­pre­neurs how to suc­cess­fully cre­ate wealth online. Learn how to cre­ate wealth online using his ste-by-step resources and tools at: http://supersuccessformula.com/maxlev

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