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Telephone Recruiting V Push Button”

Recently I decided to take advan­tage of my program’s sys­tem inviter, (you know the one you use to invite con­tacts on your email list).

I don’t nor­mally do this but I thought why not try it, in fact it can be a very pow­er­ful thing to do as it turned out. Cer­tainly bet­ter than pick­ing up the phone and call­ing the very same people.

You got to be care­ful when you do it though and be sure you select only the peo­ple you want the post to go to, and that you prop­erly form the names and sur­names of recip­i­ents, basi­cally what I am try­ing to say is fol­low the company’s guide­lines. Why? It’s for the sim­ple rea­son that you may have peo­ple you do not want to receive these kind of emails, so you don’t want to offend any­one and your­self when they com­plain, and the other impor­tant rea­son is your com­pany may susp­pend or even ter­mi­nate your account for breach­ing their TOC’s. It nearly hap­pened to me but thank­fully we where able to resovle the mat­ter with no fuss at all.

Now, I digressed a bit there for that’s not the main rea­son for my writ­ting. I just wanted to empha­sise on the impor­tance and the difer­rence email mar­ket­ing makes when it comes to inter­net busi­ness. This is taught by many experts but it just doesn’t seem to sink in for some of us.

This is not to say tele­phone recruit­ing doesn’t work and yes, it does have it’s place, but what I found inter­est­ing after my post  landed in one of my contacts’s inbox was that he signed up, and send me a text mes­sage to get intouch with him. I thought I had had a good prospect since it was some­one I knew was in the game so it would have been eas­ier for us to work together but heck no.

The guy had a dif­fernt agenda, it turnded out he wanted to actaully present me with his own lat­est pro­gramm after rubish­ing mine. This is some­one I have been try­ing to help see the power of what many mar­keters dub the “push but­ton recruit­ing”, where you recruit with­out ever hav­ing to pick up the phone.

I mean why waste time with the phone, why not wait for prospects to call you when they like what they see in their own time?

3 Comments

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