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Mobile Marke­ing Basics For Affiliates

Mobile Mar­ket­ing: Basics for Affiliates

Now that we are in the 21st cen­tury, the era of tech­nol­ogy is king. Before, every­thing was done on the com­puter, but no with the intro­duc­tion of mobile tech­nol­ogy such as PDA’s and smart­phones, the inter­net has now shifted from your desk to the palm of your hand. With this shift comes new strate­gies for online mar­keters, espe­cially Affiliates.

This opens up a brand new area that hasn’t been around for long and doesn’t have an area of set rules. Cur­rently there are four main uses of mobile affil­i­ate mar­ket­ing Click-to-call, Smart­phone Appli­ca­tions, SMS cam­paign­ing, and mobile land­ing pages.

Click-to-call is one type of mobile mar­ket­ing cam­paign cho­sen by affil­i­ates. Also called Pay-per-call, it allows the affil­i­ate to focus on a set of phone num­bers and send them their ads. It is very easy for the recip­i­ent to inter­act with this form of adver­tis­ing, all they have to do is click and they are taken to wher­ever the mar­keter wants them to go. This ulti­mately gives the mar­keter great increases in con­ver­sion rates.

The next form of mobile affil­i­ate mar­ket­ing is Smart Phone Appli­ca­tions (Apps). These Apps are very hot these days, mostly on black­berry, iphone, and droid phones. Apps come in dif­fer­ent shapes and sizes and cover a wide vari­ety of sub­jects, but one thing is com­mon on mobile apps, they all are open for ads. Select­ing an app that deals with your spe­cific demo­graphic can cer­tainly increase busi­ness. The App mar­ket is grow­ing at light speed right now and isn’t stop­ping any­time soon.

Mobile sites are another alter­na­tive for mobile mar­ket­ing. This idea gen­er­ally means tak­ing your site and mak­ing it acces­si­ble for view­ing on a cell phone. For this online mar­keters need to do some research about what spec­i­fi­ca­tions your site needs in order for it to be phone-friendly. This way of mar­ket­ing allows peo­ple an alter­na­tive to view­ing your site on the com­puter, now they can view it on their phones.

SMS cam­paign­ing is a fourth way of mobile mar­ket­ing, it gives the Affil­i­ate an alter­na­tive to emails. Nowa­days peo­ple com­mu­ni­cate by two major forms email and text mes­sages. Email mar­ket­ing has­been around for years but SMS mar­ket­ing is a new idea that is just being explored. One major prob­lem with email mar­ket­ing is that it barely gets opened by the recip­i­ent, wind­ing up in spam fold­ers. On the other side SMS mar­ket­ing is pretty much guar­an­teed to be opened by the recip­i­ent upon arrival.

Every form of mobile mar­ket­ing is being adapted every sec­ond. It is impor­tant to keep up with the time and the trends to cap­i­tal­ize your prof­its. Tech­nol­ogy is grow­ing day by day and soon who knows what types of mar­ket­ing will be imple­mented with new dis­cov­er­ies in tech­nol­ogy. Don’t be stuck in the past, look into the future, it is full of great opportunities.

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