Most companies have advertising and promotion budgets. It’s almost impossible to run a business without one!

But what if you could use a crystal ball that would give you almost immediate feedback on the success or failure of your promotional campaigns? Can you image the increased profits you might realize, if you could confidently eliminate those areas that underperformed, while concentrating on those that were overwhelmingly superior?

Imagine if you could know for certain which headline on your web site created more opt-ins? Wouldn’t you like to know which email subject line caused more people to click through to your web site?

Ad tracking can do exactly that. But it can do much more! Below are 10 reasons you should be using ad tracking:

1. Learn the true cost of your Internet advertising. Ad tracking eliminates budgetary guesswork because you’ll have statistics such as cost-per-click and clicks-to-sale. This information will allow you to drill down and find the real and total cost of your online advertising.

As an example, let’s say you are doing pay-per-click advertising and banner advertising. Let’s further assume that your cost-per-click is much higher than your cost-per-impression. Before you throw up your hands trying to compare apples and oranges, be aware that a good ad tracking program, like Hypertracker, can allow you to compare disparate mediums with ease.

2. Keep only those ads proven to be the most profitable and eliminate the others. Ad tracking can show you which ads to eliminate immediately (the obvious losers that are costing you real money for NO results!), but it can also show you the most productive channels. After all, wouldn’t you rather trade a 1% ROI for a 20% ROI (return on investment)?

3. Verify the best target market or niche for your product. Ad tracking can also be used to track things like subscribers. Trying to decide the best niche for your products? Promote your opt-in list to two potential niches and you’ll quickly see if one is a better potential market than the other based on the percentage of new subscribers. Can you imagine the time and money this will save you?

4. Compare the ROI on various free promotion methods to determine which provides the highest return. Many times, a marketing mix is based on time vs. money. And, if you’re relatively new to the business world, or have a small marketing budget, rolling up your sleeves and doing some experimentation is a great way to build a subscriber list, prospects and sales! But many free methods are time-wasters that provide little in return for the hours spent.

Ad tracking is a great way to tell if forums, articles, social networking, traffic exchanges, search engine optimization (SEO) or hundreds of other “free” methods work. Pick a few and use an ad tracking system like Hypertracker to compare the clicks all the way to sales attributed to each method. Soon you’ll only be spending your time in areas that you know are effective!

5. Determine how much traffic your ads are bringing to you. Sure, you can check raw server logs to learn whether your traffic has increased over time. But ad tracking lasers down to pinpoint exactly where that click originated. And it can further drill down to tell you how many sales resulted from those clicks!

6. Fine-tune your ads. Should I change my headline? Is red more effective than blue? Should I use a header graphic? Audio? Video? Professional marketers know that what works for one product or company may not work the same for another. The only way to find out is to test.

Ad tracking allows you to set up alternate tracking links, so you can split-test headline, colors, audio, video and more. Know for certain which element increases subscribers, referrals, leads and sales!

7. Develop a list of your most profitable products or affiliate programs. If you knew for certain that Product A out-produced Product B by a factor of 30, would that be of interest to you? Of course it would! Ad tracking boils all these statistics down to easy-to-understand information that will allow you to make smarter business decisions. You’ll quickly see which products or services are duds, and should be eliminated.

8. Test product price points. Not sure which price point will return the highest revenue to you? Use ad tracking to test them! By assigning different tracking links to each price (suggestion: not to exceed 3), you’ll quickly learn which price point is likely to produce the highest income. (Remember, the highest sales don’t necessarily translate into the highest income!) Take the guesswork out of product pricing!

9. Track the entire lifespan of a campaign. It is common knowledge that there are four stages to a product’s life: introduction, growth, maturity and decline. This same theory holds true in advertising and promotional methods and it correlates to diminishing returns.

You’ve probably noticed how commercials change and evolve over time. The Coke commercial entitled “I’d Like to Teach the World to Sing” was tremendously popular decades ago, and was attributed to a large increase in the sales of this soda. But increased exposure over a long period of time creates an “advertising life cycle” known as “diminishing returns”. To protect profits, it is critical that marketing knows when that commercial goes through the first three stages and its effectiveness is about to produce diminishing returns.

Now you can do the same…without the million-dollar budget. By tracking your campaigns and comparing the results over time, you’ll see whether they are still producing, or entering the decline phase. By being aware of the signs of diminishing returns, you can immediately redirect your efforts from the declining campaign to one producing solid (and, hopefully, growing!) results.

10. Compare online and offline promotional methods. It should be made crystal clear that online ad tracking is not restricted to online advertising methods. Your tracking codes can be used in newspaper advertising, business cards, magazines, direct mail campaigns, and more.

By providing statistics on both online and offline marketing methods, you can compare the effectiveness of online vs. offline marketing in general, to determine which produces the highest ROI to you. You’ll also be able to fine-tune the methods you use to move your offline prospects to your online assets. For instance, do they respond more to a free report offered online or a 30-minute webinar? Will they be more likely to add their name to your email list if you offer a discount coupon or a contest?

As you can see, there are a multitude of reasons to incorporate an ad tracker, like Hypertracker, into your marketing efforts. Although this list is far from complete, I hope it will give you a starting point to develop your own tracking criteria. By tracking this kind of information, you’ll soon be making more informed decisions that will positively affect your budget – and your bottom line.

Eddington Pindura, CEO of Super Success Formula, is an internet marketing coach/mentor. Eddington teaches aspiring entrepreneurs how to successfully create wealth online. Learn how to create wealth online using his ste-by-step resources and tools at: http://supersuccessformula.com/maxlev

In the old days out west, ranchers would sometimes take a wild steed that they could not break, tie it to a little burro, and turn the two loose. The steed would rear up on its hind legs snorting defiance, irritated beyond belief, distratced, and unhappy. Off they would go, out onto the range. Before long the bucking steed would disappear over the desert horizon, dragging the helpless burro behind.

Days would pass, but eventually the odd couple would reappear. The little burro would come first, with the submissive steed in tow.

What went on out on the range always brought the same result. The steed would buck and kick and pitch and pull, but the burro, willing or not, would.

hang on, no matter what.

Finally, the steed would become exhausted, and at that point the burro would take over and

become the leader.

That’s the way it is in life.

True leaders hang on.

They are the determined, the commited. They know that perseverance can bring them out on top. No matter what…

Hang on.

Do not give up on your dreams.

True leaders dream big. They get a plan, a vision, and a system that works over and over again and seek out those who are living the lifestyle they want and make a decision to decide to go for it, no matter what. They get a plan, plan to work and work their plan. No matter what, they hang on to their convictions and are strong enough to take on the steeds. They have patience to handle those greater than them. They hang on and accomplish great feats, and build success upon success.

It’s the journey. It’s who you become when you arrive at being a True leader that is what makes the hanging on so important. Begin today to get a plan, read the books, get involved in your own personal growth and development programme. When you are at the end of your rope, tie a knot in it and hang on. When you are ready to quit, that’s the time to start all over again. Remember the little burro.

“When you are through changing, you are through.”
~ Bruce Barton

Eddington Pindura, CEO of Super Success Formula, is an internet marketing coach/mentor. Eddington teaches aspiring entrepreneurs how to successfully create wealth online. Learn how to create wealth online using his ste-by-step resources and tools at: http://supersuccessformula.com/maxlev

Today I just want to share with you the truth about the geese, you may have heard it before, if not I hope you will still enjoy it all the same.

Have you ever wondered why the geese fly in a “V” formation? Here are some interesting facts scientists have discovered about why they fly that way.

Fact: As each bird flaps its wings, it creates uplift for the bird immediately following. By flying in a “V” formation, the whole flock adds at least 71% greater flying range than if each bird flew on its own.

Truth: People who share a common direction and sense of community can get where they are going quicker and easier because they are traveling on the trust of one another.

Fact: Whenever a goose falls out of formation, it suddenly feels the drag and resistance of trying to go it alone and quickly gets back into formation to take advanage of the lifting power of the bird immediately in front.

Truth: There is strength and power and safety in numbers when traveling in the same direction with those with whom we share a common goal.

Fact: When the lead goose gets tired, it rotates back in the “V” formation and another goose flies point.

Truth: Each of us needs to take our turn in giving direction for the good of the whole.

Fact: The geese honk from behind to encourage those up front to keep up their speed.

Truth: We all need to be remembered and stimulated with active support and praise.

Fact: When a goose gets sick or is wounded and falls out, two geese fall out of formation and follow it down to help and protect it. They stay with it until the crisis resolves, and then they launch out on their own or with another formation to catch up with their group.

Truth: We must stand by each other in times of need. We are fortunate that there are more geese in life than turkeys. Let’s remember to uphold each other in friendship and to give each other a big “honk” more often.

~ Adapted from Angels Arrien

P.S. I hope this will lift your spirits today, share with your group and watch.

Resource Box:

Want to know the secret to successful inetrnet/network/affiliate marketing? Eddington teaches aspiring internet marketers how to build/grow a thriving online business. Click here to learn more.

An affiliate website is defined as a website that sells other people’s products or information for profit. This is one of the best types of investment sites simply because you do not have to produce any of the products, just the website to market them. Below are some ways you can apply to increase your commissions. Have a look and see if you can find some you can be able to apply to your affiliate marketing efforts.

1. Participate in chat rooms related to the product you’re reselling. Start a conversation with a person without trying to sell to them. Later on, while you are chatting, mention the product you’re reselling.

2. Create a free ebook with the advertisement and link of your affiliate web site. The subject of the free ebook should draw your target audience to down-load it. Also submit it to some ebook directories.

3. Start your own affiliate program directory. Join a large number of affiliate programs and list them all in a directory format on your web site. Then just advertise your free affiliate program directory.

4. Write your own affiliate program ads. If all the other affiliates use the same ads you do, that does not give you an edge over your competition. Usea different ad to give yourself an advantage over all the other affiliates.

5. Use a personal endorsement ad. Only use one if you’ve actually bought the product or service for the affiliate program. Tell people what kind of benefits and results you’ve received using the product.

6. Advertise the product you’re reselling in your signature file. Use an attention getting headline and a good reason for them to visit your affiliate site. Make sure your sig file doesn’t go over 5 lines.

7. Join a web ring. It should attract the same type of people that would be interested in buying the product you’re reselling. You could also trade links on your own with other related web sites.

8. Participate on web discussion boards. Post your comments, answer other people’s questions, and ask your own questions. Include your affiliate text link under each message you post.

9. Create a free ezine. Use your ezine to advertise the affiliate programs you’ve joined. Submit your ezine to online ezine directories and promote it on your web site.

10. Start a private web site. Use it as a free bonus if people buy the product you resell. You could also allow people to join for free and you could advertise the affiliate program you’ve joined.

Even though the use of a website is not necessary to promote your affiliate products, it may be a good idea to use a lead capture and autoresponder system . You can use the alternate methods to promote your affiliate products and links. The most popular among these methods are email marketing, writing to forums, article writing and offline promotion like classified ads.

Resource Box:

Want to know the secret to successful affiliate marketing? Eddington teaches aspiring internet marketers how to build/grow a thriving online business. Click here to learn more…